What happens when four young women are asked to compete for a job? Heavy viewers of reality television might be inclined to say that a 13-week long catfight would ensue. But fortunately, that’s not the case in the PR Apprentice, where we all get along. What does happen is a lot of hard work. Whenever …
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Hatch Show Print
I recently had the opportunity to check out a very cool print studio I had read about but never seen in person, “Hatch Show Print” in Nashville, TN. If the poster above looks familiar it’s because Hatch has been making posters for the music industry since 1879. The really cool part is that the posters being made …
Get Vain. With Facebook that is.
Facebook has changed its layout quite a few times. These changes have never been met with unanimous approval. Tonight, Facebook will be implementing possibly its greatest change ever: vanity URLs. (And we can hear the cheers now.) If you’ve ever looked at your browser when navigating Facebook, you may have noticed that users are identified …
Competing Brands Plan Their Attack
Advertisers and agencies alike better gear up and get ready to defend themselves – attack ads are on the rise. And not only are they a popular trend for competing brands, attack ads have also been effective in gaining market share for various products. Take the Dominos campaign against Subway for example – Dominos commercials …
Super Intern Battles in Defense of the Kidds
A Kidd PR Apprentice Intern sacrificed herself to save both colleagues and competition last week. Lynsey Sherman of Florida State University entered the Kidd PR building on what seemed to be a normal Thursday morning when she was unexpectedly confronted by an enormous wasp on the staircase. Not stopping to think Sherman sprung to action …
Brand-name Adoption
Every day, we are bombarded with thousands of advertising messages, logos and media. So much so, that many of them have become commonplace. Many of us have gone so far as to adopt certain brands into our everyday life without even realizing it. Don’t believe me? Think about this: it’s allergy season and you’re sneezing …
TWSS
For those of you who watch The Office on NBC, or if you’re surrounded by a bunch of idiotic coworkers who make the most of every innuendo, you’re already familiar with the phrase “That’s What She Said.” For the rest of you, go to search.twitter.com and type in ‘TWSS’ to get a brief overview.
Google turns to traditional advertising?
Odds are by now you have seen a commercial or two by Microsoft, whether it be boasting its latest version of Windows, its Zune media player (what’s that?), or (as of late) even its web browser Internet Explorer (IE Ad). Although often times entertaining, the effectiveness of these campaigns are debatable as it seems television …
APRs: Professionals Deemed “Certifiable”
My colleague, Associate PR Director Kelly Robertson, and I recently achieved APR certification, considered quite a feat in the industry. After making the announcement to our integrated cohorts, we quickly realized we needed to explain that APR stood for “Accredited in Public Relations,” not “Amazing Public Relater.” Easy mistake, considering how awesome we are. Actually, …
Inconsistencies Raise the Question: What’s Next for Pepsi?
Over the last few months, Pepsi’s logo redesign has caused quite a stir in the advertising world. We caught our first glimpse of the work in progress when the Arnell Group released “Breathtaking,” the design strategy behind the new Pepsi logo. In addition to comparing the release of the new Pepsi logo to Da Vinci’s …