Part of branding is the persona or character you create or that is created for you. Word association games can be a fun way to see who we associate with different brands. Name a person associated with each of these (or who comes to mind): Tiffany’s Chicken of the Sea Cristal Champagne YMCA Campbell’s Soup …
Month: August 2010
Seeing is believing – and buying.
There’s something about seeing a product in its proper environment that triggers the “I want and need that” part of the human brain. I recently experienced this very scientific, chemical reaction in the epicenter of affordable home décor: IKEA. IKEA is a magical, maze of a warehouse where you explore the many possibilities of what …
Oh, the places you'll go.
Ever since the meteoric rise of Twitter, pundits have been looking for the next “it” social media. In 2010 location has been declared to be that next big thing. Services like Foursquare and Gowalla were seen as the answer to helping social media cross over from the digital world into the physical world. While both …
PR Pros: Should our new title be Relationship Managers?
While attending the amazing Florida Public Relations Association annual conference, I participated in a strategic thinking and planning session with Peter H. Hollister, principal and counsel at Hollister, Trubow & Associates. We discussed the importance of training our brains to think more strategically and explored strategic plans as dynamic, living documents with no ending. I …
Are you superstitious?
The rules are simple: don’t let a black cat cross your path, don’t walk underneath a ladder, avoid spilling salt, don’t break a mirror, and, please, don’t do all of these on Friday the 13th. It is difficult for me to understand the fear of bad luck that is associated with Friday the 13th – …
Instant Expert
Someone I know quite well recently remarked that they never visit YouTube. So I pointed out a few exceptions to that statement, and they had to concede that actually, they had used YouTube to be an instant expert on several occasions. From learning to do a French braid to tying a proper Windsor knot (I …
The Psychographics of Media Planning
Recently we won the opportunity to oversee the kickoff of the Florida Department of Health’s (FL DOH) Teen Truth Campaign. This campaign’s goal was simple: to promote the Teen Truth website, which is an interactive website created by WAHI (Web Automated Human Interaction). The campaign’s goal is to engage youths and adolescences, as well as …
Everything (Doesn’t) Fall Together
Today is my assigned blogging day. Usually I’ve had an idea or two and already written an outline for my latest post. This week is a little different though. As I sat down to put my type our my words I found myself at a loss. I had several blog topics in mind, but nothing …
Pay It Forward
As I’m gearing up for a business trip out of town, I just said goodbye to the last of my summer interns. As she thanked me for the opportunity to work with me and build her portfolio, I started thinking about the important role we play as mentors to our interns. I honestly can say …
What's mine is mine.
In school we learned the meaning of plagiarism and copyright laws when writing term papers. Citing the source and giving credit were tedious yet necessary if you wanted to pass the class. Today, lines might be blurred for some individuals given the countless online resources as mentioned in this article by the New York Times. …