Throughout the summer months we always start to see more red, white, and blue. While we usually expect this, mostly because of patriotic holidays like Memorial Day, Fourth of July and this year the Summer Olympics; American-themed branding is at an all-time high, even with summer coming to a close. Major Fortune 500 companies are …
Category: Branding
The GOP’s Failed Crisis Management Strategy and the Downfall of the Republican Brand
All eyes are trained on the United States as the Republican and Democratic candidates continue to duke it out, fighting to be the guy who’s left in the ultimate game of “Who’s Who in American Politics”.
Comcast and their PR Nightmare
Customer Service. We’ve all had experiences with the good, the bad, and the ugly when it comes to this subject. Lately I’ve experienced great customer service when I call into places after finally getting past the long wait times (which is the frustrating part to me) and speak to an actual human being. However, one …
How Branding Fits Into Instagram
If someone was talking about you, you would want to know, right? That’s how brands should feel about their products, too. With over 70 million users on Instagram, the application has millions of photos uploaded and added to it each day and within these images there are brands captured being used in the everyday lives …
Brands: Can’t live with them, can’t live without them.
My uncle refuses to use any other type of razor than the yellow disposable one-bladed Bic. No fancy Norelco electronic shaver, not even a Gillette razor with replaceable heads. A one-bladed disposable razor is his shaving choice. He once bought out the entire stock of these razors at Costco in fear that they were going …
Branding From The Inside Out
I am constantly amazed at the rebranding and branding efforts that go on without any research, internal staff input or concern for the customer – or fans. These audiences can make or break a company, product or team. Recently, I’ve come across two examples of how NOT to unveil a new brand: #1: Portland Timbers …
It comes naturally.
Intuition is an interesting thing – it’s when we just know something, our gut feeling. It guides our decision-making: where we feel safe, the people we chose to befriend and what we buy. Scientists have taken basic human intuition and studied it: giving our reactions and biases names and reasons, such as “Freeze-Flight-Fight-Forfeit” and “Attractiveness …
Make What You Can't Find
Movie are big business, and a lot of care is taken to make sure that each movie is marketed in a way that will catch the public’s attention. So when a movie makes its way to DVD studios work hard to design a cover that conveys the film’s subject and hooks you into picking up …
A brand name's worth.
Do you remember Lucky Whip or Meister Brau? What about Hot Pants? These names are no longer products of the past; as we tweeted a couple weeks ago, Brands USA Holdings held an auction for 150 vintage brand (and domain) names on Wednesday. How much did the brand names go for? AdAge reports: anywhere from …
If you could be an animal …
“If you could be an animal, what animal would you be and why?” This is one of the questions I ask every potential employee and intern during the interview process. The answer will tell me more about their personality than any standard question such as, “What do you like to do with your free time?” …