History on YouTube

Social Media is so prevalent in today’s society that it’s actually playing a part in tonight’s State of the Union address.  While President Obama addresses the nation, viewers will have the opportunity to directly ask the President questions via YouTube.  To submit your question, visit youtube.com/CitizenTube. Next week President Obama will answer some of these …

A new wrinkle to the same old YouTube…

It’s always amazed me how a small creative twist on something otherwise familiar can transform it into something novel and thought provoking. With their “A Different Ending” campaign DroptheWeapons.org has done just that – and proven that a YouTube video can become an incredible interactive experience. The goal of DroptheWeapons.org is to illustrate how carrying …

Show Me The Money

Nearly every article and blog I’ve read recently is about the significance of social media to Public Relations. I know it is important, but how can I prove it works? Whether or not social media can be measured in terms of ROI is debatable. While doing some research on different ways to measure social media, …