In case you missed it, “Dogs Rule.” That’s Pedigree’s motto – and a campaign that has driven their rebrand since 2005. It might seem simple, but the commitment that Pedigree and their employees put forth is remarkable. Why was it so successful? With any successful rebranding program, the first step begins internally. After all, it’s …
Month: March 2009
You got the Cahones?
Back by popular demand, we’re launching the second season of The PR Apprentice this summer. This competition puts four fearless students through a grueling internship experience, where the winner will be welcomed as the “new Kidd on the block.” From elimination challenges to weekly prizes (and even a bit of cut-throat drama,) this internship experience …
Yet Another Reason to Switch to Mac
It seems there is another nasty worm out there threatening PC users. This one is called Conficker and it is infecting millions of machines across the globe. ABC.com says It is not, strictly speaking, a computer virus. Instead, it may link an infected computer with others as if they were one giant, coordinated machine, known …
Case Study: Waterproof Memories
We like to give credit to communicators that elevate the industry with their tactics. One example is a case study by Six Inches Communication, based in India. When their client Kingston Technology developed a new, waterproof flash drive, they approached the marketing team at Six for a launch that would do this unique product justice.
Jobless After Just One Tweet
Many are aware of the vast benefits of Twitter. But every now and then, I quickly realize that some don’t quite understand the potential downfalls. Casein point: how to tweet your way out of a job. I saw the following exchange on Twitter – certainly a lesson in how not to use twitter.
Top 5 Social Media Tools: #3
Flickr: Upload once and go! Friends, I’m all about convenience. I love sharing my photos with you guys, but I hate having to upload them in multiple spots. Before Flickr, I would upload my photos in high resolution to Shutterfly.com so I could buy prints and share with friends who might also want to buy …
Media Relations: Trust Me!
No matter how technology driven the world becomes, no PR news distribution seems to work better than when utilizing a trusted relationship. So how do you differentiate yourself from the “spin doctors” and become a trusted PR practitioner with good, relevant stories? You will not gain the trust of a reporter by inserting “Mass Murder” …
Taste the Rainbow
Lots of people have been talking about how Web 2.0 is the present/future/alternate universe of the Internet, and I would venture to say that the new Skittles website is the best example of this yet. Skittles has taken a huge leap in this realm – one which (most importantly) makes sense for the brand. For …
News that Gets Noticed
Technology enhances the techniques public relations professionals utilize to communicate with the media, but it can be challenging to keep up with the many innovative methods of disseminating news. Sure, dropping media kits attached to tiny parachutes from planes will get some attention, but there are much less expensive and more accurate options. It’s a …
Top 5 Social Media Tools : #2
Twitter – Blogging for the ADD Someone recently asked me why I used Twitter. The answer is simple. I’m too busy to blog. Twitter allows me to keep my friends posted on the ins and outs of my every day life without me having to spend 20 minutes writing a blog entry and hoping someone …