The obstacle that many traditional public relations channels encounter is the inability to connect with the relevant audience. A social PR platform, Pitchengine has found the solution by redefining the press release and the means to communicate. The site allows companies to centralize everything about their brand: news, Twitter feeds, YouTube channel, and Flickr photos. …
Month: March 2010
A Method to the Madness
March is here and that can only mean one thing: the NCAA Basketball Championships are upon us. March Madness, as it is known to sports fans across the US, is a 65 team tournament which began March 18 and culminates on April 5 with the playing of the National Championship game. College teams from all …
Sky High Ad Campaign
Felix Baumgartner is a professional faller. He has jumped off of nearly every mega-tall building he could find and lived to talk about it. His fans call his Fearless Felix for having leaped from the statue of Christ in Rio de Janiero, sky-dived across the English Channel and plunged into the abyss of a 635 …
Putting the PR in Precious
The Oscars were Sunday night and a little-known movie named Precious that was bound for a “straight to DVD” release, came out the winner of two Oscars including Best Performance by an Actress in a Supporting Role and Best Writing (Adapted Screenplay). These two wins add to the 63 awards and 55 other nominations the …
Motorcycle + Fine China = Buzz?
I’ve always been a big fan of simplicity in advertising. Sometimes all you need to do is show a product and let people know what makes it better than the competition. With that said, sometimes simple ads can be more than a little boring; I don’t exactly get excited when a new paper towel commercial …
Nothing but Net… almost.
The end of basketball season is nearly here! At a record of 6-53, the New Jersey Nets are definitely hurting. To boost their attendance (they rank dead last in fan presence) they are implementing a series of interesting promotions, to say the least. These incentives definitely score a three-point shot on creativity: once the promotion …
Word of Mouth + Social Media = Ongoing Revolution
Earlier today I received a Facebook notification that a friend of mine is “so excited for Sasquatch; Indie music unite!” Curiosity peaked, I googled Sasquatch and, lo and behold, I stumbled upon the website for a huge music festival based in Washington State that I had never heard of before. This led me to think …