Beaches Energy Launches Redesigned Website

Every day of the year, Beaches Energy Services encourages its customers and local residents to use energy-efficient products and be conservation-aware. It was fitting then, for the utility provider to launch their newly redesigned website on a day dedicated to awareness and appreciation for the Earth’s environment. “We just couldn’t be happier with the outcome,” …

Are you Advertising-Minded?

The Institute of Practitioners of Advertising (IPA) has created the Diagonal Thinking Test to assess their hypothesis that the most successful individuals in the business think both linearly and laterally (i.e. diagonally).  What does this mean? According to the IPA’s hypothesis, great advertisers can determine the exactness of a situation and also devise many solutions …