I wanted to write my weekly blog about my son, Miles David Vorass who was born at 3:17am on Wednesday August 12, 2009. He was 8 pounds 15 ounces and 20.5 inches long (big like his dad!). The delivery was a long one! We had anticipated him coming two weeks later so when my wife …
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How to Have a Birthday for Free
My spending has finally paid off! Last week I received several gift cards and coupons for everything from Harry’s Bar & Grill to Banana Republic and Ann Taylor, which made for a wonderful pre birthday celebration starting with shopping and ending with dinner. What more could a girl want?! Retailers and restaurants are beginning to …
Six Awards? You’re Kidding!
Kidd Public Relations took home a grand total of six awards during Tuesday’s Golden Image ceremony at the Florida Public Relations Association’s 71st Annual Conference in Boca Raton, Fla. Known as the standard for public relations excellence in the sunshine state, this awards program acknowledges quality in PR research, strategic planning, implementation and budget management. …
Twitter 1 – Sports 0
Twitter with care. You knew that, but some people are still learning. High-profile mis-tweets are showing up in the sporting world. Premier League soccer clubs are investigating players who rant. Australian cricketers are leaking team selection news. And now the Green Bay Packers are fining anyone found to have tweeted during an official team event …
I Heart Publix
I’ve heard it time and again from friends and family who move away: “I miss Publix!” The lament of the new and not-so-new transplants hit my ears twice within the same week recently. When my NY-based sister was visiting our hometown of Miami, she made the point she HAD to go to Publix and get …
Inspiration at the Movies
I admit it, I’m a movie junkie. With a 2 year old and a baby on the way, we rarley make it to the theater, and when we do it usually involves talking animals or a princess. Thanks to netflixs and blockbuster, I can rent all of the movies I didn’t get to see at …
The Language of Color
Why do some people prefer yellow over blue? And have you ever heard someone say paint your room a ‘happy color’? That’s because colors evoke emotional responses. The same ad in different colors could have a completely different appeal. For example, imagine a Skittles ad that was in shades of black and dark blue. It …
Hone Interview Skills to Enhance PR Writing
It is fairly common knowledge that public relations requires strong writing skills…but interview skills? As PR professionals develop news releases and feature stories to support communication goals, it’s important to write and think like a journalist. This means interviewing with tenacity and tact. In order to construct newsworthy, accurate pieces worth distributing to the media, …
What Got You Into Design?
The first design I remember doing was a poster to promote a show for the ska band I played drums for in high school. I had seen a ton of cut/paste photocopier style punk rock posters at the local clubs. I ended up making a drawing, then clipping a photo out of an old catalog …
Rules of Engagement
We’ve all heard the age-old marketing questions time and time again. But what about the new ones? You know….. Facebook or MySpace? How valuable are 10 friends in the social media realm? 100? Perhaps 1,000? (Caution: you may be overwhelmed already. It’s ok.) Truth be told, it’s not a cookie-cutter, one solution fits all answer. …