TALLAHASSEE, Fla. – As the Nation’s finest athletes battle it out at the XXI Winter Olympic Games for their shot at history, Jerry Kidd, President and Founder of Kidd Group, brought home silver on Saturday night. The Tallahassee Chapter of the American Advertising Federation honored Kidd with the top award of the night at the …
Month: February 2010
Olympic Public Opinion
Pr and the Olympics, plus Public Opinion of Olympic Controversies. What do you think Olympic Marketing Has Done Well? Olympic Communications have to be Olympian in size, strategy, and reach.
Toyota's Test of Brand Loyalty
Brand loyalty is more than a reoccurring purchase – especially in an automaker’s case, where consumers might find it difficult to purchase a car more than once every couple of years. Brand loyalty is an emotional tie-in to the product and the company. People buy Toyota cars not because of the features, the color of …
Target Audience: America
Defining your target audience in any communications campaign is absolutely key. What segment of the population are you reaching out to, who is your audience? Urban children or the illiterate? College students, vegans or single mothers? Upper-class Monopoly-style-monocle-consumers? Once you have determined your target audience, your campaign will gain the necessary focus it needs to …
Candy Jar Follow Up
You may recall my blog entry “A Sugar-coated Icebreaker” back in July. Well, it’s 6 months later and as you can see, the candy jar is empty. Why? It’s a combination of things. 1. I found that after the initial “Getting to Know You” phase, people felt welcome in my office despite the candy. So …