As we approach the end of 2009, there are many “Best/Worst of 2009” lists out there. But, my choice for biggest PR fiascos of 2009 is one you may not have heard of. Earlier this year, the Utah Flash, a part of the NBA’s minor league, supposedly organized a one-on-one game between the legendary Michael …
Month: December 2009
No Lovie for the Snuggie
I’ve now been burned by too many “As Seen On TV” products and have learned the hard way, they don’t work. The Shark Vac does suck alright, Mighty Putty isn’t so mighty and Sham Wow – what a sham. So when my parents bought the Snuggie, I was almost sucked right back into the thought …
Commercials That Spread Holiday Cheer
It’s that time again, when we’re inundated with sappy, overdone and downright bad commercials. Not that I’m opposed to the holiday season – quite the opposite actually. But commercials during this time of year do tend to put me in a less-than-festive mood. Fortunately, some advertisers have made an effort to be creative with their …
On The Road Again…
In the beginning, most social media platforms shared one common flaw: they required users to stay in one spot. Blogs, Friendster, MySpace, and Facebook all require users to pause their life and take time to sit in front of a computer to create content. The next big social media wave (Twitter) began to change this with …
The Craft of Graphic Design
Do you remember what a french curve is — or amberlith, a swivel knife, Schaedler rule or Rapidograph pen? While truly appreciating how computerized design software allows users to replicate effects with a single keystroke or mouseclick, I sometimes miss the satisfaction once derived from inking a perfect line or assembling a step-and-repeat pattern by …
Transporting Turquoise
The official color of 2010, as proclaimed by the self-appointed authorities at Pantone, is to be PANTONE 15-5519 Turquoise. So now you know. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while …
Ready for the Real World
[Today’s post is brought to you by Sarah Lovingood, one of our fantastic interns in her last week at Kidd PR!] In today’s economy, college grads are facing fierce competition when entering the work force. With seasoned professionals hanging around a few more years before retirement and the tight budget constraints of many businesses, young …