The Invention vs. Affordability Peak Inventions have always fueled changes in the advertising industry. The printing press allowed for the dissemination of daily content and advertisements in newspapers and magazines. The television gave advertisers the first glimpse of multimedia content with the ability to craft ads using visuals, sounds and copy. Then the internet broke the …
Category: Advertising
Advertising
Amazon Prime Air is to (hopefully) Take Flight in the Near Future
Amazon Prime is great to have, if you love the free two day shipping. Who wants to pay $20 extra dollars to wait to get something you just bought? It sure is one the latest luxuries when it comes to shipping and handling costs. However, Jeff Bezos (Amazon.com founder) just announced the latest in shipping …
Cyber Monday Madness
How many of you woke up today with just about a hundred emails telling you where to shop online today? We, at Kidd Group, sure did. But how effective are these e-blasts? Did the majority of you just trash them from the overwhelming amount of emails in your inbox? This year, spending has dropped during …
Do You Know the Difference between You’re and Your?
A few months ago, I came across a witty and interesting article written by Kyle Wiens titled, “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” Although at Kidd Group we don’t require potential employees to complete a formal grammar test, I am always inspecting applying interns’ writing habits. Whether it is through general …
Old Navy’s “The SuperModelquins” Commercials
Have you ever viewed a commercial or print advertisement that completely changed your opinion of a brand? One of Gap Inc.’s clothing retail stores, Old Navy, launched several of a series of commercials in 2009 that ran through 2011 entitled “The SuperModelquins” and the advertisements, from the dialogue to the presentation, were utterly intolerable. Each …
The Missing Hashtag
It all started with a simple joke. As we know, China does not have a movie rating system, but the State Administration of Radio, Film, and Television (SARFT) is responsible for censoring scenes of obscene, violent, and other inappropriate content. During the huge blockbuster of James Cameron’s magic epic film Titanic in 3D, Chinese censors …
The Hispanic Powerhouse
The 2010 Census profiles have been released and the numbers reflect what many of us already knew – Florida’s Hispanic population has seen a dramatic growth in the last ten years. Florida’s population grew 18 percent to 18.8 million with the Hispanic population growing 57 percent to 4.2 million residents. This growth accounted for 55 …
It comes naturally.
Intuition is an interesting thing – it’s when we just know something, our gut feeling. It guides our decision-making: where we feel safe, the people we chose to befriend and what we buy. Scientists have taken basic human intuition and studied it: giving our reactions and biases names and reasons, such as “Freeze-Flight-Fight-Forfeit” and “Attractiveness …
Proactive Planning
There’s an old saying, “Any press, is good press.” While this may have held true in a less connected time, our current hyper-fast communication age has proven the old saying wrong. Today, brands have to deal with the media coverage immediately or face condemnation from the media and the public; just ask some of the …
It's not what you say; it's what font you use.
Typography is all around us. We interact with it daily: signage on the way to work, the websites we visit, and in the magazines and books we read. Each typeface was chosen based on the tone that it conveys. Hopefully. As designers, artists, and just naturally talented people, we can identify the appropriate situation(s) for …