Brand-name Adoption

Every day, we are bombarded with thousands of advertising messages, logos and media.  So much so, that many of them have become commonplace.  Many of us have gone so far as to adopt certain brands into our everyday life without even realizing it. Don’t believe me?  Think about this:  it’s allergy season and you’re sneezing …

TWSS

For those of you who watch The Office on NBC, or if you’re surrounded by a bunch of idiotic coworkers who make the most of every innuendo, you’re already familiar with the phrase “That’s What She Said.” For the rest of you, go to search.twitter.com and type in ‘TWSS’ to get a brief overview.

APRs: Professionals Deemed “Certifiable”

My colleague, Associate PR Director Kelly Robertson, and I recently achieved APR certification, considered quite a feat in the industry. After making the announcement to our integrated cohorts, we quickly realized we needed to explain that APR stood for “Accredited in Public Relations,” not “Amazing Public Relater.” Easy mistake, considering how awesome we are. Actually, …

Inconsistencies Raise the Question: What’s Next for Pepsi?

Over the last few months, Pepsi’s logo redesign has caused quite a stir in the advertising world.  We caught our first glimpse of the work in progress when the Arnell Group released “Breathtaking,” the design strategy behind the new Pepsi logo.  In addition to comparing the release of the new Pepsi logo to Da Vinci’s …

Twitterpocalypse

It seems there are two very clear sides of the fence these days over the “Twitter or not to Twitter” question. Twitter has become widely popular with users ranging from your Every Day Jane, like myself, to our favorite celebrities. Some say Twitter is the latest form of online self expression while others say it …

The KFC Lesson

What do you get when you cross a genius marketing promotion with poor planning? Just ask KFC, the most recent recipient of the “What Not To Do” Marketing Award.  It started off with a great concept – getting infrequent or new customers to try KFC’s new Grilled Chicken product through an online promotional coupon. Anyone …

Keep it Simple!

As a designer, your job is to take the complicated and make it simple. We can get caught up trying to determine which elements of the design are more/less important. What color makes us feel a certain emotion, etc.. Solutions come in all shapes and sizes, but the best ones are usually the most basic. …