Live the “Good Life” with Allstate’s new commercial

Live the “Good Life” with Allstate’s new commercial We all love getting funny birthday cards, but getting a card written from the heart is almost always preferred. AllState Insurance recently took that advice when they switched from their recently popular comical “Mayhem” commercial series, to the new emotional “Good Life” commercial. The company partnered with …

Nobody and Somebody

I always love to tell people a story when I am asked about what Public Relations is: It was a cold chilly morning, a man sat at a metro station, and started to play his violin during the rush hour. He has played six Bach pieces for about 45 minutes, only six people stopped and …

The Hispanic Powerhouse

The 2010 Census profiles have been released and the numbers reflect what many of us already knew – Florida’s Hispanic population has seen a dramatic growth in the last ten years. Florida’s population grew 18 percent to 18.8 million with the Hispanic population growing 57 percent to 4.2 million residents. This growth accounted for 55 …

Communicating at Conference: An opportunity to reach your desired audiences

I love public speaking. There’s something exciting about sharing your knowledge and stories with a room full of people, connecting with them, making them laugh, answering questions. For communication professionals, especially for us agency folks, speaking engagements are an amazing opportunity to reach a large audience and showcase our work and capabilities. I find annual …

It Pays To Network

For many people attending an event with the expectation of talking to strangers and making new contacts is not their idea of a good time. I’m one of those people who actually likes networking and have first hand experience enjoying the success that can come from it. Like it or not, many of us are …