Respected archaeologists fight over his discarded apple cores. He can defeat anyone in a game of chess without making any moves. The president of a country once took a bullet for him on a failed assassination attempt. Bulls flat out refuse to fight him. He once taught a German shepherd to bark in Spanish. He lives vicariously through himself.
Quick who is he?
James Bond? Chuck Norris? Nope, try again …
He is the ... Most Interesting Man in the World.
This fictional character was created to promote Dos Equis beer in one of the most clever ads campaigns I’ve seen in awhile. The thirty second spots show this so-called Most Interesting Man in the World as he travels “living vicariously through himself.”
Dos Equis has created this man with flawless qualities. Someone interestingly mysterious. Someone that people want to know better. Maybe even someone to be emulated? Beer commercials like this are certainly amusing. The true question at hand: does the beer behind the ad get overshadowed by the message?
We think that Dos Equis got it right. Why? Every commercial ends with the Most Interesting Man in the World stating, “I don’t always drink beer, but when I do I prefer Dos Equis. Stay thirsty my friends.”
He’s a lover, not a fighter. He is left-handed. And he is right-handed. His blood smells like cologne. His beard has experienced more than a lesser man’s entire body. He was once found guilty … of being innocent. His pillow talk is years ahead of its time. On every continent in the world, there is a sandwich named after him. He is the Most Interesting Man in the World.
It’s almost like they have created the “if you want to be the man then drink Dos Equis campaign” – without ever actually saying that. To top it all off Dos Equis has created The Most Interesting Academy a website to polish any man with “real-world apprenticeship experience too exciting to be sufficiently described in the rest of this sentence.”
We’re raising our beer mugs to you Dos Equis.
– Blog writer: Mike Fingado