Once in a while we here at Kidd Group get tired of looking at empty frames when we walk down the hallways. The Kidd PR building has 8 very lovely but very bare frames on their walls. My fellow designer Mary Liz Moody and I were asked to create 8 poster designs with various themes …
Month: September 2009
Walk a mile in their shoes
Some of the best creative comes from fully understanding your target audience. How do you do that? Here are a couple ideas to get the juices flowing that have worked for me: Cuss like a sailor: What language does the target audience use? Find out their lingo and use it as part of sentence with …
Hotel Brands Get Tasty
On a recent 5-hour trip down the interstate, my wife and I noticed the new Holiday Inn logo. “It looks like it tastes of lemon and lime”, she said. Only five minutes later, we compared it to the new Days Inn logo, which was clearly, she told me, looking like a brand of coffee. Is …
Test Your Logo
I was recently working on some logo designs for a client here at Kidd Group. When the logos were done they looked great on the blank white page (most of them at least). Next I tried them out on stationary. Yup, they still looked good. Next I built a fake brochure and ad. Okay, now …
'Doh' play with matches
Chainsaws, knives, razors and matches are generally not considered appropriate toys for children. In fact, I recall my mother specifically mentioning that these particular items were off-limits. So it may come as a bit of a shock that a new Singapore-based advertising campaign is taking a spin on the adage “don’t play with matches” to …
Taking Brand Recognition to New Heights
If you haven’t already heard, there’s a new melodrama in town, and it’s called – IKEA Heights. The four episodes are brief, but highly entertaining and creative cinematic jewels that were all filmed in an IKEA store without staff knowledge. And while they do poke fun at some of the “standard” products IKEA offers, the …
Nothing but good PR can help Kanye now.
[Today’s blog is brought to you by one of our PR interns: Dominique Hodge] If you didn’t know who Kanye West was before Sunday evening’s MTV Video Music Awards you probably know now. His rude behavior has been the talk (and tweet) of the town for the past week. The artist’s onstage interruption provoked conversations …
Brochures Don't Have to Be Boring!
When you think of corporate brochures you might want to take a nap. Well, luckily there are some great designers and companies willing to break away from the norm. The brochures below serve as advertising tools while grabbing the users attention and effectively getting their messages across. Of course, open minded clients help too :).
I feel the need … the need for speed!
One of the best strategies that can create brand loyalty is customer engagement. While at Pet Co. this weekend waiting for my pooch’s nails to be trimmed I noticed a flier for the “Hamster Ball Derby”. You heard me right! Although I don’t have a hamster, the thought of those little guys rolling … speeding …
The Futura is in the Past
Typophiles everywhere, hang your heads for a moment of silence. Another great design decision has been bungled by the corporate machinery. IKEA, long known for sleek flat-packed Swedish furniture, has replaced its long time corporate font. The classic font that has been laid to rest? Futura, that classic modernist typeface by Paul Renner. By any …