A Dazzling Customer Experience

While I don’t have a chauffer or a private chef, one luxury I enjoy alongside Hollywood royalty is that of a personal shoe stylist. Yes, while enjoying a Lean Cuisine in front of my laptop, I can at least know my shoes were hand picked by the trend-setting glam squad at Shoedazzle.com.

Skeptical at first, I decided to give this $39 monthly membership a try. Upon registering, you must first take a fashion survey so “stylists” can appreciate your preferences. Each month, members receive an e-mail allowing them to choose from five shoe options – Simply click on one, and the pair appears at your door! Shoedazzle.com also provides customers with no-pressure features, including the convenient “skip” option which allows you to choose groceries over heels when necessary.

While this may be an unnecessary expense in any economy, there is something to be said for the excitement of opening a package to find a fresh pair of quality shoes nestled beneath layers of brightly colored tissue paper. You also get a shoe bag (how swanky) and a letter from the Shoedazzle.com team. Overall, I can say it’s been a well planned, dazzling customer experience. This proves that customer service has legs, and in this case “feet,” as I not only blog about my experience but also share with friends who compliment my shoe-club kicks.