I was just listening to my weekly podcast from the Moth (Click to listen. Warning: mature language) and it really got me thinking. You work 8 hours a day, well most of us do, so you better make sure you enjoy what you do. Remember those scholastic tests in school in which you were supposed …
Month: October 2009
Good News for eBook Worms
Forming strategic partnerships can be an incredible win-win situation for both parties involved. Library Finder, an application stemming from a partnership between the Sony Reader and OverDrive, is one of the best strategic partnerships I’ve seen recently. Library Finder connects Sony Reader owners with participating public libraries that offer digital content. Participating in the Library …
The Devil is in the Details
In an interesting twist, the Spanish-language network Telemundo has added the 2010 Census into a storyline of one of its most popular nighttime soap operas. In the telenovella “Mas Sabel el Diablo” (translation: The Devil Knows Best) character, Perla Beltrán, takes a job as a US Census recruiter. Perla is a NYC gal from the …
On the Move Toward a Cure
The numbers are in, and thanks to the help of many passionate supporters and community members, Women Against Multiple Sclerosis (WAMS) of Tallahassee raised a total of $20,000 during its 11th Annual Luncheon last month. As a proud supporter, Kidd Group thanks all who helped make this possible. Multiple Sclerosis (MS), an unpredictable, often disabling …
Marketing for all 5 senses
Most of the marketing we come into contact with on a regular basis appeals to only two senses: sight and sound. It’s understandable, seeing as the standard mediums of TV, print, radio, billboard and online advertising have limited capabilities at this point. But, there are ways to bring other senses to a brand, and it …