Month: October 2014

With the arrival of October come certain expectations: people foaming at the mouth for Starbucks’ caloric pumpkin spice latte, the overabundance of yoga pants paired with Uggs, and the NFL’s breast cancer awareness campaign. This year I watched my favorite team, the Green Bay Packers, play against (and demolish) the Minnesota Vikings on October 1st, …

A public relations professional has many objectives when working for an organization. One very important goal is to make their client look good. While no individual or company will act flawlessly all of the time, I can’t help but feel a pang of sympathy for the PR staff of athletes. PR isn’t easy, but the …