Social media is an everyday necessity for businesses and individuals alike. It helps keep people connected at all times, which is just one of the many possible uses of social media. Companies and charities have been using these networking sites to spread awareness and raise money for amazing causes with the help of people all …
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How Facebook is Helping Small, Local Businesses
Opening a business may be exciting at first, but it can come with overwhelming obligations that were not initially anticipated. Advertising and marketing, for example, is a crucial part of a business’ success in the marketplace – especially for small, local ones who are struggling to get their name out there. The fees and time …
The Purchasing Power of Brand Patriotism
Throughout the summer months we always start to see more red, white, and blue. While we usually expect this, mostly because of patriotic holidays like Memorial Day, Fourth of July and this year the Summer Olympics; American-themed branding is at an all-time high, even with summer coming to a close. Major Fortune 500 companies are …
VR Immerses Viewers into Simulated Reality and Virtual Advertising
The Invention vs. Affordability Peak Inventions have always fueled changes in the advertising industry. The printing press allowed for the dissemination of daily content and advertisements in newspapers and magazines. The television gave advertisers the first glimpse of multimedia content with the ability to craft ads using visuals, sounds and copy. Then the internet broke the …
The GOP’s Failed Crisis Management Strategy and the Downfall of the Republican Brand
All eyes are trained on the United States as the Republican and Democratic candidates continue to duke it out, fighting to be the guy who’s left in the ultimate game of “Who’s Who in American Politics”.
Social Media’s Fight for the Presidency Part 1
“Excuse me, but do you have a moment to talk about our revolutionary leader and political savior, Bernie Sanders?” This is more or less the opening line of American voters who favor the cantankerous, part-time Maestro, Bernie Sanders as their 2016 Presidential Candidate. Whether chatting with their regular Barista or engaging in heated, albeit pointless, …
Take Back the Holiday
Friday, November 27, is the unofficial/official start to the holiday shopping season. Stores open up in the dark hours of twilight enticing customers with slashed prices and bundled deals. Some stores slash prices so low that the store doesn’t even make a profit- it’s all just to get sleepy, discount hungry customers in their doors. …
Insider Trading Inside Daily Fantasy Football
The NFL Code of Conduct states that “All persons associated with the NFL are required to void ‘conduct detrimental to the integrity and public confidence in the National Football League’. This requirement applies to players, coaches, other team employees, owners, game officials and all others privileged to work in the NFL.” In April of …
Teal is the New Orange
Since 1939, with the first national publication about Halloween, as well as the real beginning of the trick-or-treating tradition, Halloween has essentially been exactly the same, year after year. Kids and teens dress up in their favorite costumes, run around their neighborhoods knocking on doors asking for candy, and houses are decorated in orange and …
Burger King Comes in Peace..?
To start off, I’ll explain that Peace One Day is a non-profit organization that started out in 1999 with the objective of institutionalizing the date September 21st as Peace Day, which supports ceasefire and non-violence. The United Nations jumped on board in 2001 and used their influence to spread the word of Peace Day and …