Being Public Relations Professionals, we all know that interacting with the media is a frequent task, sometimes even a daily one. We also know that it’s probably in our best interest and in the best interest of our wallets to maintain a friendly and professional relationship with them. Unfortunately for you and I, reports show …
Month: March 2013
Can KONY 2012 Make a Comeback?
Remember KONY 2012, the viral Facebook campaign that was sprung up about a year ago by the non-profit organization Invisible Children? The campaign’s goal was to bring awareness and inspire action throughout the world, ultimately provoking the arrest of the Lord Resistance Army’s gruesome leader, Joseph Kony. A year later, although Invisible Children has not …