You never know what will happen tomorrow, just as I never thought social media could have such a valuable and lasting impact on the PR industry compared to a billboard or TV spot could hope to capture. When social media becomes one of the strategies included in a PR proposal, it is not just a …
Month: May 2012
Will Rockmelt Melt Down?
In the past decade, social media has taken off to the point that most of us can’t keep up and the majority of users haven’t logged on to several of these sites simply due to the overwhelming number of them. Could you imagine all of these mediums included in one web browser? Rockmelt, the new …
What would you do today if you knew you could not fail?
I first heard these words while listening to one of Oprah’s Lifeclass segments this weekend when I immediately stopped in my tracks in a fit of enlightenment. I thought of all of the achievements I desired to complete in that very second if I knew I could not fail- learn a new language (or eight), …
Old Navy’s “The SuperModelquins” Commercials
Have you ever viewed a commercial or print advertisement that completely changed your opinion of a brand? One of Gap Inc.’s clothing retail stores, Old Navy, launched several of a series of commercials in 2009 that ran through 2011 entitled “The SuperModelquins” and the advertisements, from the dialogue to the presentation, were utterly intolerable. Each …