In this day and age, where Michael Jackson was buried in a 14 karat gold plated, custom casket that cost somewhere around $25,000, we know it isn’t cheap to die. The average cost for a wood casket can set you or your loved ones back between $1,500 to $4,000 and a metal coffin somewhere between …
Month: October 2009
Bank walls get green
As someone who appreciates innovation and all things “green,” I had to share PNC Bank’s most recent project – a 2,380-foot living green wall installed on one side of its Pennsylvania headquarters. The wall is composed of more than 15,000 plants, strategically placed to create a PNC-branded work of art. In addition to drawing a …
The Fun Theory
Volkswagen has always been known for innovation, starting with their classic “Think Small” campaign (http://adage.com/century/campaigns.html) and they’re at it again with their latest campaign: “The Fun Theory.” So maybe you’re thinking, “What’s so great about this new campaign?” It’s low budget, they’re only making small changes in certain locations and then spreading the results. There’s …
We Are Animals Too!
anthropomorphism: n. The ascribing of human motivation and human characteristics to something that is not human. I loved my science classes in school — especially biology, which helped make some sense of the silly socialization processes imposed on “us kids” in middle and high school. Though we didn’t have a family pet until almost the …
The FTC and Me
The FTC set down some new guidelines recently, and the biggest news is that they are now keeping an eye on blogs to “be proactive in helping to protect consumers.” Now in case you don’t feel like reading the entire 81 page document (Trust me: you don’t.) here are the highlights of what you need …
In Support of Public Radio
I’m a giant public radio nerd. I listen all the time. From my waking moments, to every minute in my car – there it is, MY public radio. It’s pledge drive time across the nation and I’m proud to report I did my part and raised nearly $2,000 Thursday morning for our local stations, WFSU-FM/WFSQ-FM. …
Still Comic After All These Years
It’s the oldest typographic joke in the book. It’s so well used that even non-typographers know it. It’s so passe that well-respected typographers don’t even give it the time of day anymore. But let’s face it, it’s still fun to make fun of Comic Sans. And this little diagram drives home the punchline superbly.
Event Planners, Think like Guests
Often, event goers will allow small problems to cloud memories of an otherwise successful fete. “It was a lot of fun, but there was no toilet paper in the restroom.” “Oh yeah, the food was amazing! I just wish the PA system had been working, because we couldn’t hear anything.” As an event planner, you …
Pimp Your Desk
I cleaned my office the other day, which it was in dire need of. When you spend so much time in one place, it’s nice to have a clean space. I’ve heard that a cluttered desk leads to a cluttered mind. In my case I believe that’s true. To make my space a little more …
Uncovering PR Myths with Student FPRA
Have you ever wondered if there’s any truth to the statement there’s no such thing as bad publicity? Well, these and other common PR myths are debunked by our own Kelly Robertson in an interview with FPRA Student Chapter: The goals of your client truly determine if there is such a thing as bad publicity. …