Bank walls get green

As someone who appreciates innovation and all things “green,” I had to share PNC Bank’s most recent project – a 2,380-foot living green wall installed on one side of its Pennsylvania headquarters.  The wall is composed of more than 15,000 plants, strategically placed to create a PNC-branded work of art. In addition to drawing a …

The Fun Theory

Volkswagen has always been known for innovation, starting with their classic “Think Small” campaign (http://adage.com/century/campaigns.html) and they’re at it again with their latest campaign: “The Fun Theory.” So maybe you’re thinking, “What’s so great about this new campaign?” It’s low budget, they’re only making small changes in certain locations and then spreading the results. There’s …

We Are Animals Too!

anthropomorphism:  n. The ascribing of human motivation and human characteristics to something that is not human. I loved my science classes in school — especially biology, which helped make some sense of the silly socialization processes imposed on “us kids” in middle and high school.  Though we didn’t have a family pet until almost the …

The FTC and Me

The FTC set down some new guidelines recently, and the biggest news is that they are now keeping an eye on blogs to “be proactive in helping to protect consumers.” Now in case you don’t feel like reading the entire 81 page document (Trust me: you don’t.) here are the highlights of what you need …

Pimp Your Desk

I  cleaned my office the other day, which it was in dire need of.  When you spend so much time in one place, it’s nice to have a clean space.  I’ve heard that a cluttered desk leads to a cluttered mind.  In my case I believe that’s true. To make my space a little more …