Quick, what word comes to mind when I say, “hot?” How about, “tape?” What about “blueberry?” There are several word association sites that can be very helpful to creatives or will inspire those that need an extra push while brainstorming. Try the Edinburgh Associative Thesaurus or a visual form called Visuwords. How do they know …
Month: April 2009
Name Games
Kidd Group recently placed blog-naming power in the palms of its readers. As you can see by our blog title (above), a clear winner has emerged. Kidd’s blog has now secured its official name in the Blogosphere: Kidds Say the Darndest Things. The voting breakdown was as follows: Kidds Say the Darndest Things 55% …
Pair your brand with something smart.
It has happened to all of us. We find a great story online and we want to share it with a friend or colleague. So we copy the URL and send it to them via our favorite social media. Unfortunately, quite often the URL is so long it covers 2 or 3 lines of text. …
Team Takes Six at Image Awards
We’re excited to announce that our PR division has been honored for their outstanding work at this year’s FPRA 2009 Image Award ceremony. All in all – Kidd walked away with six big ones! Honors included one Grand Image Award, three Image Awards and two Awards of Distinction. (Insert ooooooww. Aaaah.) The team is thrilled …
Your ‘Best is Blue’ at Blue Ribbon Charity Ball
Join Kidd Group at the 5th Annual Blue Ribbon Charity Ball, hosted by the Brehon Institute for Family Services. Attendees will enjoy live performances by the Crooked Shooz band and can participate in both a live and silent auction. The Ball is also filled with a variety of “blue” events, including the Best Dressed in …
Preparation Starts with “PR”
“Preparation” means more than arriving early or having extra copies of the meeting agenda. Let’s be honest – the ability to prepare for any situation is a trait that can take any public relations professional from good to outrageously awesome. The know-how to preemptively arm yourself with handy supplies is not always natural, but learned. …
The Future of Print?
As more and more companies are concerned with sustainability, is print design seen as being wasteful? Think of the multitude of direct mail marketing you see in your mailbox every day. Or maybe you don’t see, you just throw out. How many trees had to be cut down to send these throw-away fliers to every …
The Viral ROI
By now, most understand that “viral marketing” means using sites like Facebook, MySpace, Twitter, YouTube to reach audiences in non-traditional ways. But the question remains for many businesses – what’s the ROI? Many current proponents measure the success of a video by the number of views it receives. But, as we all know, many of …
Flash Mobs Make an Appearance
It’s safe to say that “flash” is the new black. In fact, we’re seeing more and more flash mobs making statements for clients across the globe. Flash what you ask? For those who aren’t in the know, these are large groups of people who stealthily gather in a public place to carry out an unusual …
Kidd Supports 9th Annual LeMoyne Chain of Parks Art Festival
This weekend, April 18 – 19, 2009, individuals and families throughout the Southeast will flock to Tallahassee, Florida’s downtown “Chain of Parks” district to enjoy the 9th Annual LeMoyne Chain of Parks Art Festival. LeMoyne is a center for the visual arts that provides fine art exhibitions, year round art classes and special art-related cultural …