A few months ago, I came across a witty and interesting article written by Kyle Wiens titled, “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” Although at Kidd Group we don’t require potential employees to complete a formal grammar test, I am always inspecting applying interns’ writing habits. Whether it is through general …
Tag: PR
Nobody and Somebody
I always love to tell people a story when I am asked about what Public Relations is: It was a cold chilly morning, a man sat at a metro station, and started to play his violin during the rush hour. He has played six Bach pieces for about 45 minutes, only six people stopped and …
How Branding Fits Into Instagram
If someone was talking about you, you would want to know, right? That’s how brands should feel about their products, too. With over 70 million users on Instagram, the application has millions of photos uploaded and added to it each day and within these images there are brands captured being used in the everyday lives …
PR Pros: Should our new title be Relationship Managers?
While attending the amazing Florida Public Relations Association annual conference, I participated in a strategic thinking and planning session with Peter H. Hollister, principal and counsel at Hollister, Trubow & Associates. We discussed the importance of training our brains to think more strategically and explored strategic plans as dynamic, living documents with no ending. I …
Pay It Forward
As I’m gearing up for a business trip out of town, I just said goodbye to the last of my summer interns. As she thanked me for the opportunity to work with me and build her portfolio, I started thinking about the important role we play as mentors to our interns. I honestly can say …
Hayward out…too little, too late?
It’s been 99 days since the explosion of Deepwater Horizon. Today, BP confirmed that Tony Hayward will step down as CEO on October 1, to be replaced by managing director Robert Dudley. The oil spill catastrophe has severely impacted marine life and wildlife, put fishermen in the Gulf out of work and has caused turmoil …
Pitchengine: The New Fusion of Social Media and Public Relations
The obstacle that many traditional public relations channels encounter is the inability to connect with the relevant audience. A social PR platform, Pitchengine has found the solution by redefining the press release and the means to communicate. The site allows companies to centralize everything about their brand: news, Twitter feeds, YouTube channel, and Flickr photos. …