There’s something about seeing a product in its proper environment that triggers the “I want and need that” part of the human brain. I recently experienced this very scientific, chemical reaction in the epicenter of affordable home décor: IKEA. IKEA is a magical, maze of a warehouse where you explore the many possibilities of what …
Tag: ikea
The Futura is in the Past
Typophiles everywhere, hang your heads for a moment of silence. Another great design decision has been bungled by the corporate machinery. IKEA, long known for sleek flat-packed Swedish furniture, has replaced its long time corporate font. The classic font that has been laid to rest? Futura, that classic modernist typeface by Paul Renner. By any …