Opening a business may be exciting at first, but it can come with overwhelming obligations that were not initially anticipated. Advertising and marketing, for example, is a crucial part of a business’ success in the marketplace – especially for small, local ones who are struggling to get their name out there. The fees and time …
Tag: Advertising
The GOP’s Failed Crisis Management Strategy and the Downfall of the Republican Brand
All eyes are trained on the United States as the Republican and Democratic candidates continue to duke it out, fighting to be the guy who’s left in the ultimate game of “Who’s Who in American Politics”.
Do You Know the Difference between You’re and Your?
A few months ago, I came across a witty and interesting article written by Kyle Wiens titled, “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” Although at Kidd Group we don’t require potential employees to complete a formal grammar test, I am always inspecting applying interns’ writing habits. Whether it is through general …
How Branding Fits Into Instagram
If someone was talking about you, you would want to know, right? That’s how brands should feel about their products, too. With over 70 million users on Instagram, the application has millions of photos uploaded and added to it each day and within these images there are brands captured being used in the everyday lives …
It's not what you say; it's what font you use.
Typography is all around us. We interact with it daily: signage on the way to work, the websites we visit, and in the magazines and books we read. Each typeface was chosen based on the tone that it conveys. Hopefully. As designers, artists, and just naturally talented people, we can identify the appropriate situation(s) for …
Time is on your side.
Intern Blog Contribution by Andre Gooden. Today, your favorite shows don’t necessarily have to be viewed on live television. Remember when your mom had to set the VCR to record her favorite soap operas or when you actually had to be home at a certain time to see your favorite show or football game? Well …
I say: pizza. You think: ____?
Pizza is a big business. There are national pizza chains and local joints with the best slice in town. Everyone loves pizza. But, what’s the first thing that comes to mind when you think about pizza? Pepperonis? Anchovies? What about milk ? Yep, milk. Without it there wouldn’t be any cheesy goodness on your favorite …
Are you Advertising-Minded?
The Institute of Practitioners of Advertising (IPA) has created the Diagonal Thinking Test to assess their hypothesis that the most successful individuals in the business think both linearly and laterally (i.e. diagonally). What does this mean? According to the IPA’s hypothesis, great advertisers can determine the exactness of a situation and also devise many solutions …
Sky High Ad Campaign
Felix Baumgartner is a professional faller. He has jumped off of nearly every mega-tall building he could find and lived to talk about it. His fans call his Fearless Felix for having leaped from the statue of Christ in Rio de Janiero, sky-dived across the English Channel and plunged into the abyss of a 635 …
Word of Mouth + Social Media = Ongoing Revolution
Earlier today I received a Facebook notification that a friend of mine is “so excited for Sasquatch; Indie music unite!” Curiosity peaked, I googled Sasquatch and, lo and behold, I stumbled upon the website for a huge music festival based in Washington State that I had never heard of before. This led me to think …