Do You Know the Difference between You’re and Your?

A few months ago, I came across a witty and interesting article written by Kyle Wiens titled, “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” Although at Kidd Group we don’t require potential employees to complete a formal grammar test, I am always inspecting applying interns’ writing habits. Whether it is through general …

Are you Advertising-Minded?

The Institute of Practitioners of Advertising (IPA) has created the Diagonal Thinking Test to assess their hypothesis that the most successful individuals in the business think both linearly and laterally (i.e. diagonally).  What does this mean? According to the IPA’s hypothesis, great advertisers can determine the exactness of a situation and also devise many solutions …

Sky High Ad Campaign

Felix Baumgartner is a professional faller. He has jumped off of nearly every mega-tall building he could find and lived to talk about it. His fans call his Fearless Felix for having leaped from the statue of Christ in Rio de Janiero, sky-dived across the English Channel and plunged into the abyss of a 635 …