Southern Landing

Private 55+ Real Estate development in Valdosta, Georgia: Kidd Group assisted this private development establish and target interested property buyers with this engaging and light-hearted approach. Geared toward residents “55 or better,” the messaging offered a relaxed invitation to enjoy the lifestyle and rich southern legacy. Branded collateral and specialty items were produced, and advertising was placed regionally through traditional media channels. A holiday themed promotion named “Southern Lights” was sponsored with prizes for the winning holiday light display and a map with entrants’ locations for local visitors to drive by and view.