Pelican Dental

Dental benefits provider Pelican Dental Concepts commissioned Kidd Group with creation and execution of a comprehensive rebranding and awareness campaign. Beside the identity, components included a website, trade show display, collateral sales material for public and HR audiences and a soft toy mascot named Percy. A comprehensive statewide campaign was launched with a series of cover wraps for Florida Trend, sponsorships at human resource and health underwriters conferences, advertising in USA Today and major Florida business journals, outdoor, and extremely effective targeted web banner ad campaigns. Targeted direct mail was also employed to reach dental offices, business owners and consultants.