Indigo Bluffs is located just outside Glen Arbor in beautiful Leelanau County, Michigan. The property and an adjacent 25-year-old, family-run campground was sold to a visionary developer. Indigo Bluffs is the last RV resort of its kind built on or around the Sleeping Bear Dunes National Lakeshore, as the city council and residents voted to protect the wilderness and disallowed further development. Indigo Bluffs’ marketing had to support the fact that it was truly unique. Kidd Group and Kidd RV Consulting were commissioned to create the distinctive brand, which communicated the uniqueness of the location through an integrated identity, name and tagline which referenced the legends of the area and rich imagery surrounding the land – Indigo Bluffs: A Distinctive RV Retreat. The brand Indigo Bluffs RV Resort embodies the art, culture and history of this place. With the new brand in place, Kidd Group expanded influence with marketing collateral including brochures, signage, and a new website. Kidd Group used the media to build awareness and advertising to tell the Indigo Bluffs story.