Branding and Marketing for CHARTS and Florida MAPP System: 3WStudios had previously set up the website for Florida CHARTS, a public health statistics database and reference resource. Kidd Group assisted the department with a plan to rebrand the COMPASS portion of their site to Florida MAPP, making the strategic planning process more accessible to citizens and public entities that seek to improve community health and local public health systems. The goal was to increase overall participation through awareness and outreach through the components in the plan.
Public Awareness Campaign to promote Colorectal Cancer Screening: Kidd Group and Kidd Public Relations were faced with an extremely tight 60-day window for this project set for Florida Department of Health. The team prepared three initial approaches for the Department to focus group and determine most effective messaging. Based upon statewide focus group findings, the final campaign components were polished, adapted with a distribution plan for various media, and supplied to the department for implementation statewide.