Florida Agency for Workforce Innovation - Kidd Group

Florida Agency for Workforce Innovation

Statewide awareness campaign components and plan for online application.: This statewide awareness campaign had a goal to streamline the filing process for unemployment benefits online: www.FLUIDNOW.com. Kidd Group cleverly represented the concept of speedier processing — flowing and fluid — with the website portal and imagery of streaming water. A banner ad campaign ran on 14 newspaper websites statewide, receiving over 3 million impressions within three months, increasing traffic by 3,000%.