The obstacle that many traditional public relations channels encounter is the inability to connect with the relevant audience. A social PR platform, Pitchengine has found the solution by redefining the press release and the means to communicate. The site allows companies to centralize everything about their brand: news, Twitter feeds, YouTube channel, and Flickr photos. The press releases themselves, known as pitches on Pitchengine, are more engaging by allowing room for more content and conversation and less invasive than a bulk e-blast. The Pitchengine platform works with the content of the pitch to increase Search Engine Optimization (SEO) over all major search engines, which means your website will appear higher in the search results.
What I appreciate most about Pitchengine is that it’s evolving public relations into the social media revolution, making it easier for big and small companies and their audiences to connect. With social media, everyone and anyone can voice their opinion; we, as PR professionals, want to hear it. The ability to interact through the pitch is a nice segue from social media to public relations. Readers can subscribe directly to the company’s RSS feed, forward on the pitch through almost every social network, and post questions and discussions.
All this is just the tip of the iceberg, so to say. Soon, Pitchengine will enable companies to monitor the traffic to their pitches and put them into the hands of journalists and media investors, who will pass the information along. With this at our doorstep, I’m interested to see where public relations will go next and excited to be a part of the industry.