Swimming in Spam

We’ve all signed ourselves up for alerts, e-blasts or some form of viral communication. And likely, we’ve all been annoyed at some point. So the question remains: how much is too much when it comes to electronic blasting?

Consumers that volunteer to receive information are a communication professional’s dream. They’re already interested. They want your content. And they’ve given you the direct means to reach them.

But overloading them with discounts and updates just to stay at the top of an inbox can often backfire. Consumers will not only opt out, but eventually lose interest altogether. So how do you break through the junk and deliver interesting content that will actually get read?

It’s quite simple actually. Make sure you have something to say. Content is key.

You don’t need a wise man (or stellar marketing firm) to tell you there’s a fine line between too much and just enough. Now crafting a “read-worthy” message? That’s a whole other story.

Think before you send – because no one actually likes spam. Unless of course you have an affinity for the packaged meat?

2 Comments

  1. Kim Doray says:

    Agreed! Send me free stuff – that I actually want.

  2. Allison says:

    The title of this blog makes me feel gross.

Comments are closed.