It’s safe to say that “flash” is the new black. In fact, we’re seeing more and more flash mobs making statements for clients across the globe.
Flash what you ask? For those who aren’t in the know, these are large groups of people who stealthily gather in a public place to carry out an unusual action. The public display comes and goes in just a flash (hence the name). But it has the potential to generate publicity and raise awareness for issues long after the mob disperses.
T-mobile perfectly captures the essence of a flash demonstration. Take a look at their orchestrated dance routine in a busy London train station. It only lasts for a couple minutes – but the impression it leaves on viewers continues to ripple throughout the internet even today.
It’s viral marketing at its best. And with results yielding increased awareness, gobs of publicity and social media buzz, it’s something that companies should consider when looking to truly make a statement.
This trend has already been implemented in Tallahassee! This attention-grabbing tactic can be used by national and local organizations. About a month ago, a group of students did a flash mob on the FSU campus to raise awareness of the conflict in Northern Uganda. Through this simple, yet powerful tactic these students were able to hold a peaceful demonstration. Read more: http://www.tallahassee.com/article/20090223/FSVIEW/90222024