If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education? Check out “The World of 100,” a series of poster-infographics designed by Toby Ng.
It’s kind of amazing how much easier it is to process this info on the scale of 100 than on the scale of 6 billion, even though the proportions are identical.
As marketers we deal with data and information: demographics, psychographics, etc.
Sometimes we must take volumes of information and distill it down to manageable bites in a provocative and engaging way.
I love this poster series designed by the talented Mr. Ng. Ng. is a graduate of London’s Central Saint Martins College of Art and Design and is now based in Hong Kong.
