I might like Blue Moon more than most, but this behind the scenes look at how they made a stop motion commercial by Moo Studios really had my mouth watering. When creating a brand, telling a story, or making a commercial – use your hands. Get in there and get dirty. Sketch it out. Mold it. Shake it. This is the creative process and it will bring ideas to life.
Good job Blue Moon, clap, clap.
(click image to view video)