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Nobody and Somebody

I always love to tell people a story when I am asked about what Public Relations is: It was a cold chilly morning, a man sat at a metro station, and started to play his violin during the rush hour. He has played six Bach pieces for about 45 minutes, only six people stopped and …

Old Navy’s “The SuperModelquins” Commercials

Have you ever viewed a commercial or print advertisement that completely changed your opinion of a brand? One of Gap Inc.’s clothing retail stores, Old Navy, launched several of a series of commercials in 2009 that ran through 2011 entitled “The SuperModelquins” and the advertisements, from the dialogue to the presentation, were utterly intolerable. Each …

The Missing Hashtag

It all started with a simple joke. As we know, China does not have a movie rating system, but the State Administration of Radio, Film, and Television (SARFT) is responsible for censoring scenes of obscene, violent, and other inappropriate content. During the huge blockbuster of James Cameron’s magic epic film Titanic in 3D, Chinese censors …