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Live the “Good Life” with Allstate’s new commercial

Live the “Good Life” with Allstate’s new commercial We all love getting funny birthday cards, but getting a card written from the heart is almost always preferred. AllState Insurance recently took that advice when they switched from their recently popular comical “Mayhem” commercial series, to the new emotional “Good Life” commercial. The company partnered with …

Can KONY 2012 Make a Comeback?

Remember KONY 2012, the viral Facebook campaign that was sprung up about a year ago by the non-profit organization Invisible Children? The campaign’s goal was to bring awareness and inspire action throughout the world, ultimately provoking the arrest of the Lord Resistance Army’s gruesome leader, Joseph Kony.  A year later, although Invisible Children has not …

Best Super Bowl Spots of 2013

In the midst of the big game and Beyonce’s electrifying halftime-show performance, this year’s Super Bowl featured about 55 commercials. They ranged from funny, to tacky, emotional, and memorable. Kidd Group has listed the best commercials under five different categories Most Original Concept:  The Oreo commercial shed light to a battle that has gone on in …