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Taste the Rainbow

Lots of people have been talking about how Web 2.0 is the present/future/alternate universe of the Internet, and I would venture to say that the new Skittles website is the best example of this yet. Skittles has taken a huge leap in this realm – one which (most importantly) makes sense for the brand. For …

News that Gets Noticed

Technology enhances the techniques public relations professionals utilize to communicate with the media, but it can be challenging to keep up with the many innovative methods of disseminating news. Sure, dropping media kits attached to tiny parachutes from planes will get some attention, but there are much less expensive and more accurate options. It’s a …

Communicators, Prevent Awkwardness through Etiquette

As a public relations practitioner (and generally appropriate person), etiquette is one of my favorite topics. While I’ve encountered many uncertain situations, I find having some knowledge of etiquette provides confidence, especially as a communicator. The inevitable “oops” is bound to happen, but for communicators, knowing your stuff will help both clients and your company. …