Australia has always been a little ahead of our time (pun intended), and now they may have come up with a way to decrease the number of shark attacks in specific areas. Between the increasing reports of shark attacks along the Caroline coast and the sensationalism of such attacks by the media, we’re all feeling …
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Is Facebook Becoming a Pest for Political Campaigns?
I was born in the year 1993, which lets you know three of my undeniable characteristics: social media is my preferred form of communication, my phone is always glued to my hand, and LinkedIn is my new best friend. Why? Because I am a Millennial. The majority of Millennials (71%), check social media sites at …
Social Media on Special Age Group Behavior
Social media has been developing faster than ever. The traditional “word-of-mouth” publicity has been replaced by “word-of-web”. Social media not only links you and your friends, but also provides companies an interactive way to communicate with consumers. The most active age group on social media is generation Y, also known as the Millennials, who were …
The Thanksgiving Options are Endless in St. Augustine
In school, Americans were taught that the first Thanksgiving occurred when the Pilgrims landed at Plymouth Rock and shared a meal with the Native American Indians. However, some historians claim that the real first Thanksgiving was celebrated in St. Augustine in 1565, when the Spanish landed ashore and shared a meal with the native Timucuan …
Apple at it again with new products
Imagine feeling a gentle buzz on your wrist to notify you that you received a text message. Imagine working out and knowing your exact heart rate and how far you’ve moved immediately at your fingertips. Imagine running into the store to buy something in a hurry and simply swiping your wrist by the machine in …
October: A Month Full of Pumpkin Spice Lattes, Ugg Boots and the NFL “Crucial Catch” Campaign
With the arrival of October come certain expectations: people foaming at the mouth for Starbucks’ caloric pumpkin spice latte, the overabundance of yoga pants paired with Uggs, and the NFL’s breast cancer awareness campaign. This year I watched my favorite team, the Green Bay Packers, play against (and demolish) the Minnesota Vikings on October 1st, …
The PR Nightmare of Athletes
A public relations professional has many objectives when working for an organization. One very important goal is to make their client look good. While no individual or company will act flawlessly all of the time, I can’t help but feel a pang of sympathy for the PR staff of athletes. PR isn’t easy, but the …
Comcast and their PR Nightmare
Customer Service. We’ve all had experiences with the good, the bad, and the ugly when it comes to this subject. Lately I’ve experienced great customer service when I call into places after finally getting past the long wait times (which is the frustrating part to me) and speak to an actual human being. However, one …
Smirnoff Steps in The Driver's Seat with Formula 1 Sponsorship
Smirnoff makes a bold move to sponsor the number 5 ranked Formula One team, Sahara Force India. Formula One racing has a reputation for yacht parties, prestige, Rolexes and items most people cannot grasp their hands on. There is an elitist stigma that the vodka brand Smirnoff is hoping to eliminate with their new campaign. …
#WorldCup
When a sporting event this big only happens every four years, there is no doubt that it generates super social media buzz all over the world. Especially during broadcasting, my recent twitter timeline has erupted along with other forms of social media, connecting everyone with their favorite players and teams. Twitter even has a new …