Social Media’s Fight for the Presidency Part 1

“Excuse me, but do you have a moment to talk about our revolutionary leader and political savior, Bernie Sanders?” This is more or less the opening line of American voters who favor the cantankerous, part-time Maestro, Bernie Sanders as their 2016 Presidential Candidate. Whether chatting with their regular Barista or engaging in heated, albeit pointless, …

News that Gets Noticed

Technology enhances the techniques public relations professionals utilize to communicate with the media, but it can be challenging to keep up with the many innovative methods of disseminating news. Sure, dropping media kits attached to tiny parachutes from planes will get some attention, but there are much less expensive and more accurate options. It’s a …