Throughout the summer months we always start to see more red, white, and blue. While we usually expect this, mostly because of patriotic holidays like Memorial Day, Fourth of July and this year the Summer Olympics; American-themed branding is at an all-time high, even with summer coming to a close. Major Fortune 500 companies are …
Tag: Branding
The GOP’s Failed Crisis Management Strategy and the Downfall of the Republican Brand
All eyes are trained on the United States as the Republican and Democratic candidates continue to duke it out, fighting to be the guy who’s left in the ultimate game of “Who’s Who in American Politics”.
How Branding Fits Into Instagram
If someone was talking about you, you would want to know, right? That’s how brands should feel about their products, too. With over 70 million users on Instagram, the application has millions of photos uploaded and added to it each day and within these images there are brands captured being used in the everyday lives …
A brand name's worth.
Do you remember Lucky Whip or Meister Brau? What about Hot Pants? These names are no longer products of the past; as we tweeted a couple weeks ago, Brands USA Holdings held an auction for 150 vintage brand (and domain) names on Wednesday. How much did the brand names go for? AdAge reports: anywhere from …
Imperceptible Changes in Packaging
I’m not ashamed to admit it: I love the Hillshire Farms GO MEAT commercials. So much so, that I sing along with the commercials and buy the lunchmeat religiously. Turning a quick, blind-eye to the brand and the delicious taste, there is one key reason why I enjoy my purchase of Hillshire Farms lunchmeat: the …