Someone I know quite well recently remarked that they never visit YouTube. So I pointed out a few exceptions to that statement, and they had to concede that actually, they had used YouTube to be an instant expert on several occasions. From learning to do a French braid to tying a proper Windsor knot (I …
Category: Web
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The Psychographics of Media Planning
Recently we won the opportunity to oversee the kickoff of the Florida Department of Health’s (FL DOH) Teen Truth Campaign. This campaign’s goal was simple: to promote the Teen Truth website, which is an interactive website created by WAHI (Web Automated Human Interaction). The campaign’s goal is to engage youths and adolescences, as well as …
It wasn't broke, but it is now.
I am in the business of redesigning websites. A good portion of the work we do at 3W Studios is redesigning existing sites. There is always a good reason – it’s too old, there is a new president, the logo changed, there is a new product, it’s March – whatever the reason, we like to …
Big name advertising, little name price.
The Quick Response (QR) code is the latest instant-access, smart-phone trend to hit the US market. Which is great – if you understand what it is. Basically, the QR code acts as link, whether it is to a webpage, a piece of text, or to a phone number. Smart-phones such as Android, iPhone, and Blackberry …
Beaches Energy Launches Redesigned Website
Every day of the year, Beaches Energy Services encourages its customers and local residents to use energy-efficient products and be conservation-aware. It was fitting then, for the utility provider to launch their newly redesigned website on a day dedicated to awareness and appreciation for the Earth’s environment. “We just couldn’t be happier with the outcome,” …
Motorcycle + Fine China = Buzz?
I’ve always been a big fan of simplicity in advertising. Sometimes all you need to do is show a product and let people know what makes it better than the competition. With that said, sometimes simple ads can be more than a little boring; I don’t exactly get excited when a new paper towel commercial …
On The Road Again…
In the beginning, most social media platforms shared one common flaw: they required users to stay in one spot. Blogs, Friendster, MySpace, and Facebook all require users to pause their life and take time to sit in front of a computer to create content. The next big social media wave (Twitter) began to change this with …
Twitter Isn't Listening
If you’re a Twitter user you may have noticed that recently there have been some changes to the way you retweet posts. Ever since Twitter began users and third party developers have generally led the way in innovation and from this rose a simple formula to retweet a post (RT @username: Message). It’s simple and allows users to …
Sesame Street merges with the Information Superhighway
If you’ve been around kids at any time in the last 40 years then you probably recognize the names Big Bird, Elmo, and (My personal favorite) Count von Count. They’re characters on one of the most popular children’s television shows of all time: Sesame Street. Today almost 40 years after Sesame Street’s first episode aired …
The Art of Communications
In the field of advertising, we define “communications” as “the discipline that studies the principles of transmitting information and the methods by which it is delivered (such as print, radio, television, etc).” I would also venture to guess that most people also apply this definition when it’s used to describe someone’s career choice or advanced …