Live the “Good Life” with Allstate’s new commercial

Live the “Good Life” with Allstate’s new commercial We all love getting funny birthday cards, but getting a card written from the heart is almost always preferred. AllState Insurance recently took that advice when they switched from their recently popular comical “Mayhem” commercial series, to the new emotional “Good Life” commercial. The company partnered with …

Copycat? Or not?

When I began college in China, I decided to learn oral English from the very famous TV show, Friends. My first impression after having watched the show, was that Americans are very into film, and expressions like “wanna see a movie?” or “I’m going to see a movie, wanna join me?” were used almost as …

The Blog Epidemic

Today, blogs are the latest form of entertainment. People use blogs for advice, fashion tips, how-to’s, politics, the list keeps on going. You name it, there’s a blog for it. Why the sudden increase in blog use, you may ask yourself? Blogs (such as this one) are opinionated commentaries by individuals that are as credible …

Beyond Demographics

How well do you know your customers? Of course there are basic demographic and psychographic data, but there’s a lot more to know: where they live, where they shop, what they read and who they are friends with. And once you know all this, what do you do with it? Create mammoth Excel spreadsheets, two …

The Hispanic Powerhouse

The 2010 Census profiles have been released and the numbers reflect what many of us already knew – Florida’s Hispanic population has seen a dramatic growth in the last ten years. Florida’s population grew 18 percent to 18.8 million with the Hispanic population growing 57 percent to 4.2 million residents. This growth accounted for 55 …