According to an article posted on AdAge, Chili’s is working with frozen foods manufacturer Bellisio to come out with their own frozen food line for grocery stores. While their main competitors such as T.G.I Fridays and P.F. Chang’s have had their grocery line out for years, Chili’s believes theirs will stand above them. The reason …
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When an Inspirational Icon May Not be the Best Icon
Ogilvy and Mather India created a controversial print advertisement for the Indian mattress company Kurl-on. The company philosophy is “Bounce Back” and Ogilvy has created ads depicting famous people such as Steve Jobs and Ghandi getting knocked down but when they hit a Kurl-on mattress they bounce back. However, they went too far in their …
Extreme Couponing
A hit TV show on TLC called Extreme Couponing has lead to discussion on the use of coupons. How many coupons is too many to use? Saving money here and there when you can, can add up to a lot overall at the end of the year. Coupons have been around for awhile but not …
Can “Tradition” Be Rebranded?
Branding is an integral part of any organization, idea, or product. It is important to have a brand that connects with customers and establishes loyalty. If this is not the case with your brand, rebranding is sometimes necessary for effectiveness of your brand. Usually companies use rebranding if they are still new and trying to …
WhatsApp?
WhatsApp Messenger is the biggest app currently hitting the news- and message waves. Never heard of it? It is a “cross-platform mobile messaging app that allows you to exchange messages without paying for SMS.” The numbers for it are staggering: Some 400 million people around the world already use the app, and Facebook just purchased …
Artificial Intelligence
Amazon continues to be at the forefront of new technology. A new way to do both research and get money is now “on-demand” with Amazon’s crowdsourcing technology, “Mechanical Turk.” Don’t know what that is? The term comes from the 18th century, when a chess playing “robot” toured Europe to defeat almost every opponent it faced. …
Even Before Opening, ‘The Fountains of St. Augustine’ is Big News
The Fountains of St. Augustine Luxury Motorcoach Resort, a Kidd RV client, made an appearance in Woodall’s Campground Directory’s publication this Feb., showcasing the resort’s one-of-a-kind development, amenities and management style. The article, “New Developer Aims to Make a Splash in the High-End Park Community with ‘The Fountains’-Branded Resorts,” provides the detail and purpose behind …
Social Media Apps
Social Media isn’t a mystery anymore! It is visible that social media is a big part of individuals and businesses today. Whether it is personal or company related, there are many social media platforms out there for virtually every use. While some of the communication and social media platforms cost a fee, many still remain …
Top 10 Super Bowl Ads
Even though the Super Bowl game may have been a shut out, the Super Bowl ads definitely still caught the attention of the audience. 1. Maserati “Ghibli – Strike” Great build up to the end of the ad and final product! Overcoming all challenges, fears and odds. The little girl’s passionate voice narrating throughout the …
Big Crowds Swamp FL RV SuperShow
This past week The Kidd Group attended the Big Crowds Swamp FL RV SuperShow. It was the 29th Annual Show. This event took place at the Florida State Fairgrounds Tampa, FL from January 15th-19th. This particular SuperShow has always been a very successful event, drawing in big crowds. Every prominent RV manufacturer was represented! Along …