It’s always amazed me how a small creative twist on something otherwise familiar can transform it into something novel and thought provoking. With their “A Different Ending” campaign DroptheWeapons.org has done just that – and proven that a YouTube video can become an incredible interactive experience. The goal of DroptheWeapons.org is to illustrate how carrying a gun or knife often makes a situation worse and rarely ends well.
In the series of videos the viewer chooses the actions of the protagonist, from carrying a knife to whether or not to go to a friends house. Every choice affects the direction of the story.
By allowing the viewer to choose their fate, DroptheWeapons.org has created a video series that allows the viewer to become actively engaged instead of just passively viewing the videos. The effects are much more dramatic and illustrates how the decision to carry a weapon can affect you for the rest of your life.
[youtube=http://www.youtube.com/watch?v=JFVkzYDNJqo]