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VR Immerses Viewers into Simulated Reality and Virtual Advertising

The Invention vs. Affordability Peak Inventions have always fueled changes in the advertising industry. The printing press allowed for the dissemination of daily content and advertisements in newspapers and magazines. The television gave advertisers the first glimpse of multimedia content with the ability to craft ads using visuals, sounds and copy. Then the internet broke the …

Social Media’s Fight for the Presidency Part 1

“Excuse me, but do you have a moment to talk about our revolutionary leader and political savior, Bernie Sanders?” This is more or less the opening line of American voters who favor the cantankerous, part-time Maestro, Bernie Sanders as their 2016 Presidential Candidate. Whether chatting with their regular Barista or engaging in heated, albeit pointless, …

Take Back the Holiday

Friday, November 27, is the unofficial/official start to the holiday shopping season. Stores open up in the dark hours of twilight enticing customers with slashed prices and bundled deals. Some stores slash prices so low that the store doesn’t even make a profit- it’s all just to get sleepy, discount hungry customers in their doors. …

Teal is the New Orange

Since 1939, with the first national publication about Halloween, as well as the real beginning of the trick-or-treating tradition, Halloween has essentially been exactly the same, year after year. Kids and teens dress up in their favorite costumes, run around their neighborhoods knocking on doors asking for candy, and houses are decorated in orange and …

SHARK BAIT

Australia has always been a little ahead of our time (pun intended), and now they may have come up with a way to decrease the number of shark attacks in specific areas. Between the increasing reports of shark attacks along the Caroline coast and the sensationalism of such attacks by the media, we’re all feeling …