Check out the Latest Articles:
Will Rockmelt Melt Down?

In the past decade, social media has taken off to the point that most of us can’t keep up and the majority of users haven’t logged on to several of these sites simply due to the overwhelming number of them. Could you imagine all of these mediums included in one web browser?

Rockmelt, the new web “WOWser,” does just that.  I was blown away and a bit overwhelmed when first opening the page. I, along with mostly the rest of the world, can’t come close to being active on all of these sites and now they have all been integrated into one.

Rockmelt allows its users to choose which applications they would like included on their sidebar and makes the customizable outlets easily accessible without having to alternate tabs to stay updated. Each added application allows users to chat with friends, check notifications and automatically sync to their favorite sites all at once.

Not only has Rockmelt integrated hundreds of applications, but they included added features, enabling users to network even further.  The built-in chat gives users the ability to stay connected even if they’re not on Facebook at that time. The share button creates a shortcut to share content directly from any page straight to the medium of their choice.  Is this all a little over the top?

With technology in the world skyrocketing, you can’t expect much less. But how much further will the social media world go? Rockmelt was created in 2010 and has just begun to take off due to the company’s recent accessibility to the public. Will the internet savvy users take this expansion and run with it or reject the all-in-one package?

SocialTwist Tell-a-Friend
What would you do today if you knew you could not fail?

I first heard these words while listening to one of Oprah’s Lifeclass segments this weekend when I immediately stopped in my tracks in a fit of enlightenment. I thought of all of the achievements I desired to complete in that very second if I knew I could not fail- learn a new language (or eight), apply to that dream job and live more bravely. Since I’ve watched the show, I’ve made a conscious decision to live each day by those important words because if you never take a chance, you never know where life can take you. I figure, if I work at it every day, chances are good that one day I will prevail. So, what would you do today if you knew you could not fail?

SocialTwist Tell-a-Friend
Old Navy’s “The SuperModelquins” Commercials

Have you ever viewed a commercial or print advertisement that completely changed your opinion of a brand? One of Gap Inc.’s clothing retail stores, Old Navy, launched several of a series of commercials in 2009 that ran through 2011 entitled “The SuperModelquins” and the advertisements, from the dialogue to the presentation, were utterly intolerable. Each [...]

The Missing Hashtag

It all started with a simple joke. As we know, China does not have a movie rating system, but the State Administration of Radio, Film, and Television (SARFT) is responsible for censoring scenes of obscene, violent, and other inappropriate content. During the huge blockbuster of James Cameron’s magic epic film Titanic in 3D, Chinese censors [...]

Social Media as a News Source

According to recent comScore data, 98 percent of the U.S. online population uses social media, where a majority of this population also seeks their breaking news. Some of the biggest news reports of 2011, including Osama bin Laden’s death, were first reported on social media. While this may mean we are able to get our [...]

Life as a College PR Intern

The life a college student is often stereotyped into the all–night party animal you see in movies. While this holds true for much of the student body the nation’s top universities, the life of a college PR student is a little bit different. As one of the 36 students accepted into Florida State University’s PR [...]