I am in the business of redesigning websites. A good portion of the work we do at 3W Studios is redesigning existing sites. There is always a good reason – it’s too old, there is a new president, the logo changed, there is a new product, it’s March – whatever the reason, we like to …
Month: July 2010
What are you still holding out for?
I can remember the conversation between my sister and me as clear as day (which is saying a lot for a woman in her forties teetering on the verge of menopause)… “Facebook? I’ve never heard of it… I’m happy with MySpace, thank you very much!” That was three or four years ago… and yes, I …
Hayward out…too little, too late?
It’s been 99 days since the explosion of Deepwater Horizon. Today, BP confirmed that Tony Hayward will step down as CEO on October 1, to be replaced by managing director Robert Dudley. The oil spill catastrophe has severely impacted marine life and wildlife, put fishermen in the Gulf out of work and has caused turmoil …
Greetings From …
Design can be found just about anywhere, even in an antique shop in Melbourne, Florida. I happened upon these postcards after spending hours flipping through ten or more boxes stuffed in the back of the shop. The colors, illustrations and type all so different yet representative of each city. So next time you are walking, …
Our relationship with Facebook: It's Complicated
Most of you don’t “Like” Facebook. Don’t believe me? In a recent American Customer Satisfaction Index survey Facebook scored comparable to the likes of airlines, cable providers, and below the IRS! What is seen as Facebook’s big problem? Privacy concerns and frequent changes to the website. Meanwhile Wikipedia lead the social media category. The difference …
Big name advertising, little name price.
The Quick Response (QR) code is the latest instant-access, smart-phone trend to hit the US market. Which is great – if you understand what it is. Basically, the QR code acts as link, whether it is to a webpage, a piece of text, or to a phone number. Smart-phones such as Android, iPhone, and Blackberry …
I say: pizza. You think: ____?
Pizza is a big business. There are national pizza chains and local joints with the best slice in town. Everyone loves pizza. But, what’s the first thing that comes to mind when you think about pizza? Pepperonis? Anchovies? What about milk ? Yep, milk. Without it there wouldn’t be any cheesy goodness on your favorite …
Quality versus quantity?
If you have a brand and had to choose between quality or quantity, what’s the right answer? Well, there is no right answer. Depending on your brand, you might choose quantity – like for example McDonalds or Walmart. I’m not saying there are no quality products coming from these companies (yes I am), but their …
Imperceptible Changes in Packaging
I’m not ashamed to admit it: I love the Hillshire Farms GO MEAT commercials. So much so, that I sing along with the commercials and buy the lunchmeat religiously. Turning a quick, blind-eye to the brand and the delicious taste, there is one key reason why I enjoy my purchase of Hillshire Farms lunchmeat: the …
Ivette Marques, APR joins Kidd Group as PR Director
Ivette Marques, APR has joined Kidd Group as its PR Director. Prior to joining Kidd; she was a Senior Account Executive at Ron Sachs Communications, where she specialized in media buying, media relations, and special event planning. Before beginning her career in public relations, Ivette worked as a producer and general assignment reporter at WCTV, Tallahassee’s …