Greetings From …

Design can be found just about anywhere, even in an antique shop in Melbourne, Florida. I happened upon these postcards after spending hours flipping through ten or more boxes stuffed in the back of the shop. The colors, illustrations and type all so different yet representative of each city.  So next time you are walking, …

Our relationship with Facebook: It's Complicated

Most of you don’t “Like” Facebook. Don’t believe me? In a recent American Customer Satisfaction Index survey Facebook scored comparable to the likes of airlines, cable providers, and below the IRS! What is seen as Facebook’s big problem? Privacy concerns and frequent changes to the website. Meanwhile Wikipedia lead the social media category. The difference …

Quality versus quantity?

If you have a brand and had to choose between quality or quantity, what’s the right answer? Well, there is no right answer. Depending on your brand, you might choose quantity – like for example McDonalds or Walmart. I’m not saying there are no quality products coming from these companies (yes I am), but their …

Ivette Marques, APR joins Kidd Group as PR Director

Ivette Marques, APR has joined Kidd Group as its PR Director. Prior to joining Kidd; she was a Senior Account Executive at Ron Sachs Communications, where she specialized in media buying, media relations, and special event planning. Before beginning her career in public relations, Ivette worked as a producer and general assignment reporter at WCTV, Tallahassee’s …