Hone Interview Skills to Enhance PR Writing

It is fairly common knowledge that public relations requires strong writing skills…but interview skills? As PR professionals develop news releases and feature stories to support communication goals, it’s important to write and think like a journalist. This means interviewing with tenacity and tact. In order to construct newsworthy, accurate pieces worth distributing to the media, …

Rules of Engagement

We’ve all heard the age-old marketing questions time and time again. But what about the new ones? You know….. Facebook or MySpace? How valuable are 10 friends in the social media realm? 100? Perhaps 1,000? (Caution: you may be overwhelmed already. It’s ok.) Truth be told, it’s not a cookie-cutter, one solution fits all answer. …

The World of 100

If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education?  Check out   “The World of 100,” a series of poster-infographics designed by Toby Ng. It’s kind of amazing how much easier it is to process this info …

Music To My Ears

Music and advertising have always had a love affair. No matter who takes the lead, music has transformed into a necessary part of TV ads. Companies spend big bucks licensing the ideal song. Why? The right tune can provide continuity to an advertising campaign, like Guitar Hero using ‘Old Time Rock and Roll’ from Bob …

Who uses Twitter Anyway?

Teens certainly don’t. That’s according to a new report by an inside source. The 15-year old in question is an intern from Morgan Stanley’s London office and he was asked to write a report on teenagers’ likes and dislikes. The results are causing a stir, and made front-page news in the U.K. You can read the details for yourself, but the take-away for social marketers looking to reach teens could perhaps temper the current buzz around these new media outlets.